You Have An Excellent Business Idea. What Next?

You Have An Excellent Business Idea. What Next?

Launching a business or product is risky. You’ve got time, attention, and usually money all on the line. But what if it was possible to test your idea, so you can anticipate success before going all in?

You Have An Excellent Business Idea. What Next?

Five months ago this week, I had what might be called a “rude awakening”.

I realized there were about seventeen dozen things I never learned about raising a child until my wife and I had a baby ourselves.

Things like how to predict spit-up trajectory, comfort a child after his first big fart, and somehow write a blog post while making a newborn laugh at the same time.

Building a business often feels exactly the same way.

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The P.A.S.T.O.R. Formula: Effective Copywriting Made Easy

The P.A.S.T.O.R. Formula: Effective Copywriting Made Easy

To many people, copywriting is a mysterious art (if they’re being honest, most people have no idea what copywriting actually is).

The P.A.S.T.O.R. Formula: Effective Copywriting Made Easy

The first time I heard of copywriting, I assumed this was the practice of filing legal paperwork to claim an idea. Like the “Copyright” on a website or in a book.

It turns out that “Copywriting” and “Copyright” are nowhere near the same thing.

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