This is my second year writing an “annual review” post to reflect on what went well, what did not go well, and what I will change in the coming year. This post is especially helpful for me, but I hope you can learn something from it as well.
For this year’s “backstory”, you might enjoy reading my annual review from last year, My Annual Review (2015): The Year We Birthed a Business and a Baby.
Have you been itching to launch a new blog? Or are you ready to give your current blog a good kick in the pants? Sometimes that’s all it takes to make the leap from “hobby” to online business.
Sign up for this challenge, and I’ll send you an email every day for the next month with an assignment you can complete in 30 minutes or less.
You may or may not have noticed… but it’s been ten weeks since I published the last post on this blog. Ten freaking weeks! A.K.A. Seventy days or roughly 1/5th of an entire year.
Sure, I launched a new podcast and wrote a guest post or two, but I call myself a full-time blogger―what gives?
How many emails are sitting in your inbox that you’ve never opened, and probably never will? Once you open an email, do you read it? Or do you quickly click away?
There’s a science behind effective email marketing campaigns, and if you’re not paying attention you shouldn’t be surprised when nobody is reading your work.
If you’re building a personal brand, your subscribers want to hear from you.
Don’t structure your emails like big-name brand would. Your brand is made up of you (and they have a marketing team who couldn’t all fit in your bedroom at once).
My advice is simple: You are you, so write like you.
When you’re just starting your online business, every penny counts. Which list-building tools are most important? Do you need ConvertKit and LeadPages right from the start?
It’s no secret that I’m a big fan of ConvertKit.
I’ve been using ConvertKit’s email marketing service since I switched from MailChimp last year, and I rely heavily on the automated sequences and tagging that ConvertKit provides.
Because I talk about email marketing a good bit, I tend to get a lot of questions from people who are trying to figure out which software to use.
One of the most common questions I see is some variation of:
What tools should I use to grow my email list? Do I need LeadPages if I’m already using ConvertKit?
The short answer is… no.
The long answer is: it depends.