It’s easy to get caught up in endless theory, and difficult to pull practical marketing techniques out of the fluff that permeates the books, blog posts, and podcasts available today.
Earlier this year (in my annual review) I committed to learn with greater focus throughout 2016.
Practically, that means for the first quarter of the year I had a single focus―marketing.
This is a departure from my normal posting style, but it’s worth it (plus, you can blame Jason Zook). Do You Remember Wile E. Coyote? I do. His escapades with The Road Runner were a staple of my childhood, and I owe Chuck Jones (his creator) quite a few laughs. This week I learned that […]
Four months ago, we opened registration on a course with the intention of keeping the doors open long-term. Our strategy has changed, and this new approach will actually be better for everyone involved.
In June of 2015, I launched my first video course, The Get Noticed!™ Theme Unlocked.
Registration was open for just ten days, and we generated roughly $10,000 in sales from a list of about 250 people (full story here).
Then we closed registration for three full months.
When we re-opened registration in September, we added a new twist to try something out.
Running a business feels like flying without radar―there aren’t any roads in the sky! Most business owners make decisions based on their gut, but they’d make better decisions if they calculated their ROTI.
Your ROTI (or Return On Time Invested) is an important business metric to monitor, if you want to make decisions based on cold, hard facts.
In a previous post, I broke down the purpose of ROTI, and three metrics for measuring the value of your time. They were:
- Average ROTI,
- Peak ROTI, and
- Target ROTI.
The metrics relate to each other like this:
Instead of attaching wordy, text-based instructions in each lesson, you can now add live, easy-to-skim checklists to every lesson within your video course.