Very simply, a platform is the thing you have to stand on to get heard. It’s your stage. But unlike a stage in the theater, today’s platform is not built of wood or concrete or perched on a grass hill. Today’s platform is built of people. Contacts. Connections. Followers.
And brand? These days, that means much more than names like McDonald’s, Abercrombie, and Apple.
Let’s face it: gadgets are wicked cool these days. There are thousands—nay, millions—of apps, and each one is usually clever, useful, or fun. Is that a good thing? I think so, but as I’m sure you’ve been told—with great power comes great responsibility.