Very simply, a platform is the thing you have to stand on to get heard. It’s your stage. But unlike a stage in the theater, today’s platform is not built of wood or concrete or perched on a grass hill. Today’s platform is built of people. Contacts. Connections. Followers.
And brand? These days, that means much more than names like McDonald’s, Abercrombie, and Apple.
Let’s face it: gadgets are wicked cool these days. There are thousands—nay, millions—of apps, and each one is usually clever, useful, or fun. Is that a good thing? I think so, but as I’m sure you’ve been told—with great power comes great responsibility.
When it comes time to make a purchase, positive reviews make a heck of a lot of difference. According to some research, 88% of consumers consider reviews in their buying decisions, and 79% trust online reviews as much as personal recommendations.
When you’re selling your own service, the same rules apply.
I just put together a new service I offer, which I’m calling Unlock the Get Noticed! Theme. If you check the landing page out (click here), you’ll see I have some stellar testimonials along the right-hand side and within the body of the page. That’s very much on purpose.
Whenever you offer your own product or service, you need reviews as much as any product on Amazon. But how do you get them?
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