How many emails are sitting in your inbox that you’ve never opened, and probably never will? Once you open an email, do you read it? Or do you quickly click away?
There’s a science behind effective email marketing campaigns, and if you’re not paying attention you shouldn’t be surprised when nobody is reading your work.
If you’re building a personal brand, your subscribers want to hear from you.
Don’t structure your emails like a massive company would. Your brand is made up of you―so write like yourself!
When you’re just starting your online business, every penny counts. Which list-building tools are most important? Do you need ConvertKit and LeadPages right from the start?
It’s no secret that I’m a big fan of ConvertKit.
I’ve been using ConvertKit’s email marketing service since I switched from MailChimp last year, and I rely heavily on the automated sequences and tagging that ConvertKit provides.
Because I talk about email marketing a good bit, I tend to get a lot of questions from people who are trying to figure out which software to use.
One of the most common questions I see is some variation of:
What tools should I use to grow my email list? Do I need LeadPages if I’m already using ConvertKit?
The short answer is… no.
The long answer is: it depends.
When people talk about online business, a lot of the focus is on what it’s worth to your wallet. But that conversation is only surface-level―an online business is worth so much more to your family.
Many people start an online business because they’ve heard the success stories, and are excited about the financial opportunity.
But people are also excited about the opportunity to be their own boss!
That means working when you want, wherever you want (for better
or and worse).
On a hot weekend in June, I met up with two entrepreneurs from my mastermind group to collaborate an on online course called Project LAUNCH. The challenge was… we only had 48 hours.
At 10 AM on Friday June 3rd, 2016 the countdown began.
Craig Jarrow, Wes Wages, and I had committed to a very public challenge to create and launch an online course in just 48 hours.
That weekend was full of nothing but hustle, and there were moments we all doubted our ability to finish in time.
But we did it―we successfully created and launched an online course in exactly 48 hours!
If you’ve even thought about creating a website before, you’ve probably heard the name “WordPress” mentioned. But what is it? And why should you care?
When I first started blogging back in 2013, I created my website on Google’s Blogger service.
It was simple to set up, and seemed like the right choice at the time…
But I quickly discovered Blogger’s limitations, and started exploring other options.